For Business
Nobody forwards a competent email.
AI made everyone's writing above average. Above average is invisible. Humor is the last thing a model can't fake for you — because it needs your actual point of view.
This is not 'add a joke'. This is 'sound like a person'.
Before
I wanted to circle back and touch base regarding the proposal I sent last week.
After
This is my third email. At this point we're basically pen pals, except one of us has a quota. Still want that proposal?
Confession plus status: naming the awkward thing you're both already thinking buys the reply.
Sales & marketing
Emails, landing pages and ads people actually finish reading.
Leadership & speaking
Keynotes, all-hands and town halls that don't feel like hostage videos.
Culture & internal comms
Teams that can joke together survive bad quarters together.